2026 TCBC Tim Hortons Smile Cookie Campaign Kick-Off

It was an exciting and meaningful morning at the Hockey Hall of Fame as we kicked off the 2026 Tim Hortons Smile Cookie Campaign in support of The Children’s Breakfast Clubs. 

We were proud to be joined by an incredible group of supporters, partners, dignitaries, and members of the Toronto Police Service, Toronto Fire Services, and Toronto Paramedic Services, all coming together to celebrate the power of community and giving back.

For more than 13 years, The Children’s Breakfast Clubs has been the Charity of Choice for the Smile Cookie Campaign in Toronto. This long-standing partnership with Tim Hortons has helped us grow our reach to more than 40 communities across Southern Ontario, providing thousands of children with nutritious meals each week, and now expanding to include lunch programs that further support their success and well-being.

The kick-off event was full of energy, connection, and plenty of fun. Guests took part in hands-on activities like cookie decorating and a trivia challenge, along with a lively Smile Cookie Toss competition featuring teams from Toronto Police Service, Toronto Fire Services, and Toronto Paramedic Services. The friendly competition brought plenty of laughter while highlighting the strong bonds within our community.

This year’s campaign carries a powerful message: every Smile Cookie purchased helps feed two children. It’s a simple act that creates a meaningful and lasting impact.

In addition, we are incredibly grateful to the Toronto Police Service for their support with delivering over 1,000 Smile Cookies to seniors’ homes across the city, spreading kindness to older adults while helping ensure children receive the meals they need.

As shared by Executive Director Zubeda Nanji, the Smile Cookie Campaign continues to be a driving force behind our growth, allowing us to reach more children and create opportunities for them to thrive.

The 2026 Smile Cookie Campaign runs from April 27 to May 3, with 100% of proceeds from every Smile Cookie sold at participating Tim Hortons locations across Toronto supporting The Children’s Breakfast Clubs.

We encourage everyone to visit their local Tim Hortons across Toronto, pick up a Smile Cookie (or a dozen!), and be part of something truly amazing. Together, we can continue to make a difference, one cookie, and one child, at a time.

To do bulk order for Smile Cookies, CLICK HERE to download the order form.