Penny Oleksiak and Marie-Philip Poulin team up with Tim Hortons for this year’s Smile Cookie campaign from Sept. 19 to 25
- From Sept. 19 to 25, 100 percent of the proceeds from sales of Smile Cookies across Canada and the United States will support local charities and community groups chosen by Tim Hortons restaurant owners
- Smile Cookie has raised over $77 million across North America since 1996 and last year alone raised a record $12 million
- Ryan DiTommaso’s Dunnville, Ont,. Tim Hortons restaurant sold the most Smile Cookies in Canada last year — an amazing feat considering Dunnville has a population of only about 6,000 people. His team sold over 48,000 hand-decorated Smile Cookies, which is roughly eight cookies for every resident in Dunnville
Sept. 12, 2022 – The annual Tim Hortons Smile Cookie campaign is back on Sept. 19 through Sept. 25 when 100 percent of the proceeds from sales of Smile Cookies will support 665 charities and community groups across Canada.
Joining Team Timmies this year to help encourage Canadians to support charities in their local communities are two of Canada’s most decorated Olympians and World Champions, Penny Oleksiak and Marie-Philip Poulin.
“As someone who grew up with Tim Hortons and has enjoyed many Smile Cookies over the years, I’m so excited to be supporting this year’s campaign and encouraging Canadians to treat their family and friends to some delicious Smile Cookies while supporting an amazing cause in their community,” said Penny.
“I’m so excited to cheer on Tim Hortons restaurant owners, team members and volunteers and get involved myself to help sell as many Smile Cookies as possible to make a difference in so many communities,” said Marie-Philip.
“It’s just a cookie you think, how much of a difference could it make? Well, 100 percent of Smile Cookie proceeds go right back into your neighbourhood. If every Canadian were to buy a Smile Cookie, that’s millions of cookies and millions of dollars to help support over 600 charities or community groups.”
The first Smile Cookie campaign was launched in 1996, originally raising funds for Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $77 million for charities and organizations selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools.
“At Tims, we’re incredibly proud of our annual Smile Cookie initiative that directly impacts each and every community in which we operate”, says Axel Schwan, President of Tim Hortons. “With the support of guests, restaurant owners, team members and volunteers across the country, we look forward to directly supporting hundreds of organizations in communities across the country.”
To participate in this year’s Smile Cookie campaign, visit your local Tim Hortons restaurant or place an order through the Tim Hortons mobile app for delivery.
For a full list of local charities and community groups benefiting from Tim Horton’s annual Smile Cookie campaign, visit http://www.timhortons.ca/smile-cookie. Guests can also share how they are supporting the annual campaign by using the hashtag #SmileCookie on social media.
For further information, please contact: mediainquiries@timhortons.com
About Tim Hortons
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada’s favourite coffee. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capp® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,100 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca
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